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Synopsis
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
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About the Author
Sut Jhally teaches at the University of Massachusetts at Amherst.
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The Codes of Advertising
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 041590353X-7-1
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.8. Seller Inventory # G041590353XI4N00
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Taylor & Francis Group, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP26715986
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Published by
Taylor & Francis Group, 1991
ISBN 10: 041590353X
ISBN 13: 9780415903530
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6801735-6
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004431973
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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Paperback. Condition: Very Good. The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415903530
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The Codes of Advertising
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paperback. Condition: Good. Good paperback, bumped/creased with shelfwear; may have previous owner's name inside. Standard-sized. Seller Inventory # mon0000314949
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The Codes of Advertising
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-Y-011-00538
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The Codes of Advertising
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-AA-005-00616
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415903530
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