The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) - Hardcover
Synopsis
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
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About the Author
Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.
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The Customer Century: Lessons from World Class Companies in Integrated Communications
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The Customer Century : Lessons from World Class Companies in Integrated Communications
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The Customer Century : Lessons from World Class Companies in Integrated Communications
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The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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Hardcover. Condition: Very Good. The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780415921992
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780415921992
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The Customer Century (Hardcover)
Published by
Taylor & Francis Ltd, London, 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
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Hardcover. Condition: new. Hardcover. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book provides keys to thriving in the upcoming "customer century". Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is an essential guide to success in the Customer Century. This volume argues that in the next century companies must learn to integrate communications three-dimensionally: externally with key customers; vertically between senior management and front-line workers; and horizontally across departments. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780415921992
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Customer Century : Lessons from World Class Companies in Integrated Marketing and Communications
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The Customer Century
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