Commodifying Everything (Hagley Center Studies in the History of Business and Technology) - Hardcover

Hardcover

ISBN 10: 0415935903 ISBN 13: 9780415935906

Publisher: Routledge, 2003

Synopsis

Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.

About this title

About the Author

Susan Strasser is a Professor of History at the University of Delaware. Her scholarly work focuses on the intersection of private and public: domestic experiences and American corporate activity. She is the author of several books including Waste and Want: A Social Historyof Trash and Never Done: A History of American Housework

Edition details

• Publisher: Routledge
• Publication date: 2003
• Language: English
• ISBN 10: 0415935903
• ISBN 13: 9780415935906
• Binding: Hardcover
• Number of pages: 306
• Editor: Strasser Susan