The Selling of Civil Rights: The Student Nonviolent Coordinating Committee and the Use of Public Relations (Studies in African American History and Culture) - Hardcover

Murphree, Vanessa

Hardcover

ISBN 10: 0415978890 ISBN 13: 9780415978897

Publisher: Routledge, 2006

Synopsis

The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from SNCC's birth in 1960 until the beginning of its demise in the late 1960s and examines the communication tools that SNCC leaders and members used to organize, launch, and carry out their campaign to promote civil rights throughout the 1960s. It specifically explores how SNCC workers used public relations to support and promote their platforms and to build a grassroots community movement; and how the organization later rejected these strategies for a radical and isolated approach.

About this title

About the Author

Vanessa Murphree is Assistant Professor of Communication at the University of South Alabama, where she teaches public relations and advertising. Her research primarily focuses on the relationship between public relations and social change. She has published articles in Journalism History and American Journalism examining the civil rights movement and has also written about crisis communication and historical perspectives of public relationship.

Edition details

• Publisher: Routledge
• Publication date: 2006
• Language: English
• ISBN 10: 0415978890
• ISBN 13: 9780415978897
• Binding: Hardcover
• Edition number: 1
• Number of pages: 206