Synopsis
A motivational handbook for salespeople explains how to conduct business in a way to suit one's personal ethical standards, demonstrating how integrity and profitability can become shared goals and offering advice on developing a spirit of trust. Original.
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Review
Despite some lingering jokes, "sales integrity" is no longer the classic commercial oxymoron. Likewise, the adoption of ethical business practices is now widely recognized as a realistic route to excellence and success. Selling With Honor: Strategies for Selling Without Selling Your Soul, by Lawrence Kohn and Joel Saltzman, is a somewhat thin but nonetheless highly motivating series of ideas-- all supported by examples of practical application--that serve as an eye-opening litany of honorable alternatives.
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