The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream - Hardcover
Synopsis
From Countrywide's former Senior VP of Marketing, the first engrossing inside look at Countrywide Home Loans, how the mortgage crisis started-and where it may end.In July 2004, Adam Michaelson entered "The Vault"-an underground bunker at Countrywide headquarters-for a meeting about a new loan product that would allow borrowers to pay less than their minimum monthly payment. After the "finance jocks" proudly made their case, Michaelson asked one question: "Are you nuts?" Countrywide's decision-makers believed these new exotic loans were "worth the risk." The booming housing market would only get bigger, with ever-increasing home values supporting homeowners in a never-ending cycle of borrowing against the virtual value of their homes and refinancing later. They were dead wrong. With both an insider's knowledge and thorough reporting on the ripple effects on American families and the economy, this fascinating, witty, and wide-ranging book not only examines t
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About the Author
Adam Michaelson joined Countrywide as Senior Vice President of Marketing after fifteen years at top ad agencies, including Ogilvy & Mather and Grey Worldwide. He now runs the Michaelson Marketing Group and has provided marketing counsel to numerous Fortune 100 clients.
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The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
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The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
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The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
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Berkley Hardcover (edition First Edition), 2009
ISBN 10: 0425227413
ISBN 13: 9780425227411
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The Foreclosure of America : The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
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Penguin Publishing Group, 2009
ISBN 10: 0425227413
ISBN 13: 9780425227411
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The Foreclosure of America : The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
Published by
Penguin Publishing Group, 2009
ISBN 10: 0425227413
ISBN 13: 9780425227411
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First Edition
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The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
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The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
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The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
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The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
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The Foreclosure of America: The Inside Story of the Rise and Fall of Countrywide Home Loans, the Mortgage Crisis, and the Default of the American Dream
Published by
Berkley Hardcover, 2009
ISBN 10: 0425227413
ISBN 13: 9780425227411
Used
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. No Stock Photos! We photograph every item. light edge wear to boards and jacket; From Countrywide's former senior vice president of marketing comes the first engrossing inside look at Countrywide Home Loans, how the mortgage crisis started--and where it may end. Seller Inventory # 050378