Items related to Marketing Research for Managers
Synopsis
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
"synopsis" may belong to another edition of this title.
From the Back Cover
Marketing Research for Managers, now in its third edition, is an easy-to-read, practical introduction to marketing research. It covers a range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.
The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the 'knowledge economy'
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
Sunny Crouch is Director of Marketing and Public Affairs at London Docklands Development Corporation.
Matthew Housden is Principal Lecturer and former head of marketing at the University Of Greenwich Business School. He is an examiner and senior consultant with the Institute of Direct Marketing and a tutor and former examiner in International Marketing at the Chartered Institute of Marketing.
About the Author
Principal Lecturer and former Head of Marketing at the University of Greenwich Business School. He is an examiner and senior consultant with the Institute of Direct Marketing and a tutor and former examiner in International Marketing at the Chartered Institute of Marketing.
"About this title" may belong to another edition of this title.
- PublisherWilliam Heinemann Ltd
- ISBN 10 0434902829
- ISBN 13 9780434902828
- BindingPaperback
- LanguageEnglish
Other Popular Editions of the Same Title
Search results for Marketing Research for Managers
Stock Image
Marketing Research for Managers
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00434902829-G
Quantity: 1 available