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Synopsis
The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question `how' rather than `why' in relation to advertising. It then introduces the background and growth of each of its major components. stating thier present position and forecasting new developments.Some new topics covered* recruitment* directory* services* business-to-business advertising* planning and marketing communications.Norman Hart, Ann Burdus, Geoff Smith, Ian Linton, Kenneth Miles, John Josling, Robert Hamer, Graham Bunting, Roy Topp, Nigel Foster, Bob Durrant, Martyn Davis, Alan Copage, Mark Lovell, Richard Jeans, David Wook, John Ward, John Ratcliffe, David Farbey, David Hanger, Peter Simmons, Matti Alderson, Jim Knight.ideal for CIM or CAM students, as well as for Business student undergraduatesincludes material on integrated marketing communicationsclear categorization of different forms of advertising
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The Practice of Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780434907960. Seller Inventory # 8855202
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