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Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms
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- PublisherVan Nostrand Reinhold
- Publication date1992
- ISBN 10 0442006926
- ISBN 13 9780442006921
- BindingPaperback
- Number of pages224
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Menu Pricing and Strategy
Published by
Van Nostrand Reinhold Company
(1992)
ISBN 10: 0442006926
ISBN 13: 9780442006921
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Paperback
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.41. Seller Inventory # G0442006926I3N00
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