Mainstream Multimedia: Applying Multimedia in Business - Softcover

Roger L. Fetterman

 
9780442011819: Mainstream Multimedia: Applying Multimedia in Business

Synopsis

A noted industry consultant and a multimedia executive offer the first and only comprehensive examination of the industry and its future in the world of business. The authors explore the dynamics of the market in terms of technology push and marketing pull, and the dramatic transition of desktop devices from personal computer to personal communicator.

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