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The Shape Shifters: Continuous Change for Competitive Advantage ((Business Technology Ser.)) - Hardcover
Synopsis
"The Shape Shifters" offers a unique set of new tools keeping readers ahead of fast-moving curves. The simple analytical and "teaching tools" in this book can make any business nimbler and more decisive. The author provides hundreds of examples of how companies have redefined the shapes of their businesses, "shape shifting" faster and more often to match the changing shape of customer demands Pub: 9/97.
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From the Inside Flap
The Shape Shifters Continuous Change for Competitive Advantage John L. Mariotti What kind of shape is your company in? Are you and your organization flexible, adaptable, ready to capitalize on change, and assume any form required to succeed? This is the ever-shifting challenge for organizations to survive and succeed in our hyper-competitive global landscape. Like the Star Trek character, or those from ancient Indian folklore, today's companies must become "shape shifters." In The Shape Shifters, John L. Mariotti tells you how to create a powerful competitive advantage, by continuously changing to create and deliver what customers consider best value, both now and in the future. Want to get on top? Stay on top? Put aside your old arsenal of "quick fixes," patchwork programs, management fads, buzzwords, and banners. The Shape Shifters explains how to understand value better than your competitors and then use your core competencies to create and deliver that value. You'll learn what the "shape of value" really means and how to measure and picture it. You'll understand what comprises the "shape of a business" and why it is so important. You'll become comfortable with how the structure, processes, culture, relationships, and purpose of a business, lead to the value in the form of quality, service, speed, cost, and innovation. Plus, you get real-life examples from scores of companies who have "shape-shifted" to stay prosperous, including IBM, GE, Chrysler, HP, Huffy, Sears, Microsoft, and many more. Once you commit to the idea of the shape-shifting organization, Mariotti explains how to implement it smoothly, without resorting to radical downsizing or painful reengineering. To use Mariotti'seffective approach to teamwork, collaboration, learning, and rapid change calls for new organizational structures. But now that you've "shifted," where do you go from here? Mariotti gives plenty of guides to keep you on your path to success. Not only does the shape-shifting organization adapt to events; it can also proactively shape them. You can develop your goals first, define a playing field that suits your talents, and devise the strategies to give your organization an ongoing competitive advantage! The key is to take the shape necessary to provide your coustomers with the best value by using the powerful ideas and techniques you'll find in The Shape Shifters.
From the Back Cover
The Shape Shifters Continuous Change For Competitive Advantage John L. Mariotti Only by developing a core that shifts constantly to deliver best value to customers will your company survive and succeed in the coming era of breathtaking change. In the pages of this revolutionary approach to building a "shape-shifting" company from the ground up, you'll learn to:
- Get closer to your customers and develop a clear understanding of their mental picture of "value."
- Institute company-wide, integrated improvements -- not just piecemeal patches.
- Understand the difference between shape-shifting and popular trends such as reengineering.
- Develop "new partnerships" by combining teamwork, human insight, and new technologies.
- And much more!
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The Shape Shifters: Continuous Change for Competitive Advantage ((Business Technology Ser.))
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0442025599.G