Paste-up: Production Techniques and New Applications

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9780442290221: Paste-up: Production Techniques and New Applications

PASTE - UP...Is the focal point , the single indispensable element , in all graphic industries -- from mailing house to advertising agency , from office duplication to art direction -- and with the continual invention of new equipment and production techniques the field is constantly expanding in range and importance. New job categories in paste - up are being created by offset printing and computerized typesetting , by advances in photography and methods of art reproduction . Paste - up is a general skill and the ideal starting point for learning design , technical know - how , and commercial - business procedures...

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Rod Van Uchelen
Published by Van Nostrand Reinhold Company (1977)
ISBN 10: 0442290225 ISBN 13: 9780442290221
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Rod Van Uchelen
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Uchelen, Rod Van
Published by Van Nostrand Reinhold Company (1977)
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Uchelen, Rod Van
Published by Van Nostrand Reinhold Company
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