Every corporation dealing with a product, a service, or an idea; every government; every philanthropic organization; each religion and its factions; hospitals; schools; foundations; association; labor unions - each has a visual identity. The question is weather it ahs a good one!
The time has passed when the corporation was willing to leave the answer to the question of visual identity to chance. Today, that part of the corporate image that is its visual identity is consciously, carefully, meticulously studied.
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