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Corporate Search for Visual Identity, the - Hardcover

 
9780442780920: Corporate Search for Visual Identity, the

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Synopsis

Every corporation dealing with a product, a service, or an idea; every government; every philanthropic organization; each religion and its factions; hospitals; schools; foundations; association; labor unions - each has a visual identity. The question is weather it ahs a good one!

The time has passed when the corporation was willing to leave the answer to the question of visual identity to chance. Today, that part of the corporate image that is its visual identity is consciously, carefully, meticulously studied.

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Other Popular Editions of the Same Title

9780442113735: Corporate Search for Visual Identity: A Study of Fifteen Outstanding Corporate Design Programs

Featured Edition

ISBN 10:  0442113730 ISBN 13:  9780442113735
Publisher: Van Nostrand Reinhold (Trade), 2000
Hardcover