Hardbound. Product innovation management is increasingly being regarded as one of the most important factors in the economic success of a company, a region, or a country facing growing international competition. Therefore, the question of how to facilitate innovation is of vital importance. The papers in this volume address the question of how to facilitate product innovation by means of consulting, a subject that has so far not been a major issue of research.
What is the practice of consulting in innovation? What is the role of training and promotion? What is the impact of innovation management? What can innovation consulting do to help small and medium-sized enterprises? What are the appropriate methods and what is the perspective for the future? These are the type of questions that this book provides answers to.
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