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A Whack on the Side of the Head: How You Can Be More Creative - Softcover

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9780446404662: A Whack on the Side of the Head: How You Can Be More Creative

Synopsis

This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.
Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.

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About the Author

Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.

Review

'Business brilliance!' -- USA Today 'This new WHACK is even more potent.' -- Betty Edwards, author of Drawing on the Right Side of the Brain 'What a technique!' -- ABC's 20/20 'Using this product may beat consulting the I Ching.' -- Fortune 'Roger von Oech has won a loyal following around the country.' -- BusinessWeek 'Very refreshing...a book about how to get through life!' -- Richard Bolles, Author of What Color Is Your Parachute 'Roger von Oech runs alps around everyone else in the creativity consulting business.' -- San Francisco Examiner 'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' -- James Adams, author of Conceptual Blockbusting

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  • PublisherGrand Central Publishing
  • Publication date2008
  • ISBN 10 0446404667
  • ISBN 13 9780446404662
  • BindingPaperback
  • LanguageEnglish
  • Number of pages256
  • Rating
    • 3.95 out of 5 stars
      2,651 ratings by Goodreads

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