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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing - Hardcover
Synopsis
The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Along these same lines, this book reveals how the modern-day business world organizes this unlimited range of possibilities and how readers can reorganize and redirect business plans merely by shifting marketing beliefs.
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Review
Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today's high-tech business environment: reach back to the "magical, networked, multidimensional world" of the aborigines for inspiration and direction. The authors--she's a specialist in organizational learning; he's an internationally recognized artist--believe knowledge of the nomadic ways of the desert meshes perfectly with the modern needs of the workplace. In four sections that look into aboriginal behavior in the context of the digital age, they show how various key aspects can be appropriated with mostly familiar strategies and skills. They do this by examining information as a digital commodity; myths, stories, and rituals and the shaping of culture and commerce; independence, privacy, and human interaction in relation to peak performance; and moving permanently outside the box on the road to living differently. Scores of companies from Home Depot and Coca-Cola to small Web developers and consultancies are cited for their relevant applications in specific areas, and extensive sidebars in each section address the Grateful Dead Theory of Marketing, branding through entertainment, the freelance residents of Free Agent Nation, "seeing with new eyes," and other appropriate topics. --Howard Rothman
About the Author
Mikela Tarlow and Philip Tarlow founded their company, Accelerating Results, 15 years ago. They live in Colorado.
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- PublisherBusiness Plus
- Publication date2002
- ISBN 10 0446528250
- ISBN 13 9780446528252
- BindingHardcover
- Number of pages288
- Rating
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Digital Aboriginal : The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing
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Grand Central Publishing, 2002
ISBN 10: 0446528250
ISBN 13: 9780446528252
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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing
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Hardcover. Condition: Good. Dust Jacket Condition: Good. 265 numbered pages; minor tan to text; a few minor marks to edges of closed pages; a few minor smudges to edges of closed pages; very light wear to corners and edges of dustjacket; minor crease to dj; a few minor dings to dj; weighs 1 pound and 2.5 ounces; measures 9.2 by 6.2 by 1.0 inches; 052920; The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Seller Inventory # 14223
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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing
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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing
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Condition: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # P10J-01596
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Digital Aboriginal
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Digital Aboriginal--The Direction of Business Now: Instinctive, Nomadic, and Every-Changing - 1st Edition/1st Printing
Published by
Warner Books, New York, 2002
ISBN 10: 0446528250
ISBN 13: 9780446528252
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Seller: Books Tell You Why - ABAA/ILAB, Summerville, SC, U.S.A.
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. First Edition; First Printing. First edition/first printing in Near Fine condition with horizontal remainder mark to bottom edge and bumped lower rear corner in alike dust jacket with light edgewear; Digital Aboriginal--The Direction of Business Now: Instinctive, Nomadic, and Every-Changing provides a unique and insightful view into the current state of business and the challenges that companies must face in order to remain competitive. The book takes a holistic approach, discussing the challenges that businesses face as a result of rapid technological change, the increasing influence of instinctive behavior, and the ever-changing environment. This book is essential reading for anyone interested in the future of business.; Remainder; 8vo; 265 pages. Seller Inventory # 35057
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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing Tarlow, Mikela and Tarlow, Philip
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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing
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