Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential - Hardcover

Coffman, Curt; Gonzalez-Molina, Gabriel

3.67

43 ratings by Goodreads

9780446530507: Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential

Hardcover

ISBN 10: 0446530506 ISBN 13: 9780446530507

Publisher: Business Plus, 2002

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When it comes to getting ahead in business, The Gallup Organization has led the way with two landmark books: the New York Times and Wall Street Journal bestsellers First, Break All the Rules and Now, Discover Your Strengths. In its latest guide the world's hottest management consulting firm reveals your company's most valuable asset-and, with groundbreaking new findings and methods, shows you how developing that asset can lead to a quantum leap in cost efficiencies and profits. What do the world's greatest organizations have in common? They know that their most valuable resource is human-their employees and customers. And the best companies understand two important facts: people are emotional first and rational second, and because of that, employees and customers must be emotionally engaged in order for the organization to reach its full potential. Gallup research not only bears that out, but has uncovered the secrets of creating and managing an "emotional economy" that will provide boom possibilities for your company. Follow this Path shows you how the traditional ways to engage people no longer apply in today's world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses. You'll learn the prerequisites of an effective workplace, forge unbreakable bonds between employees and customers with the book's 34 Routes to Superior Performance, know the three crucial links that drive productivity and growth, discover the best employee and customer motivators, and much more. Ignore the emotional economy-and miss out on financial performance. Helping you build relationships one customer and one employee at a time, this important book offers a unique new path for your organization to follow. All you have to do is value and develop human relationships all around you to transform your business-starting today.

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About the Author:

Gabriel Gonzalez-Molina is Global Practice Leader -HumanSigma- at The Gallup Organization and co-author of Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential (Warner Books, 2002). His Gallup discoveries help corporations significantly increase their revenue and profit growth rates by managing their emotional economies. This includes measuring, describing, understanding, and developing emotional engagement among employees and customers through HumanSigma™, Gallup's management breakthrough system for driving revenue and earnings growth in highly competitive environments. Gonzalez-Molina has managed some of Gallup's largest multinational management initiatives and has held leadership roles in Gallup's Latin American operational units and offices. He earned his Ph.D. in social sciences at the Center for Mass Communication Research at the University of Leicester in the United Kingdom. He is a prolific author and frequent speaker at top academic and business venues and to media across the globe. Gonzalez-Molina has studied more data on the linkages between employees and customers than most social scientists working in the field today. He not only led Gallup's worldwide study of linkages but also the advanced study of the brain and how emotions and their pathways affect every human action. These studies have encouraged his Gallup colleagues to affectionately nickname him "Dr. Amygdala."

From AudioFile:

The Gallup organization applies its poll-taking skills to the human capital revolution by researching the workplace qualities that create engaged, productive workers. They found that workers hired for the right job, trained by personally committed managers, and encouraged to use their hearts can offer tremendous returns on a company's investment in them. The data they summarize is stunning, often depressing in terms of what most organizations are like, and explained with clarity and skill. Hearing about the obstructive, demoralizing practices of many companies today, listeners will wonder how these organizations survive, let alone succeed. A well-grounded lesson on the importance of emotional honesty and respectful relationships. T.W. � AudioFile 2003, Portland, Maine-- Copyright � AudioFile, Portland, Maine

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