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Synopsis
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
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About the Author
Frank Newport lives in Pennington, New Jersey.
Reviews
Between now and the November election, public opinion polls will be all but unavoidable. Those who question their value may find this plainspoken defense by the editor-in-chief of the Gallup Poll illuminating. Newport is an effective communicator who clarifies the process that distills from the opinions of a mere 1,000 interviewees an accurate reflection of the opinions of tens of millions of Americans. Newport believes that polls reflect the country's collective wisdom, a wisdom politicians should heed not merely to court votes but to reap the benefits of the diverse and complex American experience. The author tackles each of the common criticisms of polls, such as that politicians who pay too much attention to polls fail to lead; that citizens are too uneducated to offer useful opinions; and that basing policies on polls would result in a "tyranny of the majority." Jackson's defense is mostly convincing. His most glaring failure is to adequately address the effect on opinions of false advertising, political propaganda and other sources of misinformation. Newport's description of how polls work is filled with professional argot that gives his explanations an aura of scientific respectability and credibility. Readers will come away understanding why and how polls work, but some will not be as convinced as Newport of their value as a policy tool.
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Polling Matters
Published by
Grand Central Publishing, 2004
ISBN 10: 0446530646
ISBN 13: 9780446530644
Used
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. Integrating lessons from history and social science in a conversational style, Newport, editor in chief of The Gallup Poll, the country's preeminent polling source, explains how polling works and why polls matter in this book for general readers and students. He advocates polls as the best mechanis. Seller Inventory # 00102334357
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Polling Matters
Published by
Grand Central Publishing, 2004
ISBN 10: 0446530646
ISBN 13: 9780446530644
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Integrating lessons from history and social science in a conversational style, Newport, editor in chief of The Gallup Poll, the country's preeminent polling source, explains how polling works and why polls matter in this book for general readers and students. He advocates polls as the best mechanis. Seller Inventory # 00107625749
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
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Grand Central Publishing (edition First Edition), 2004
ISBN 10: 0446530646
ISBN 13: 9780446530644
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Polling Matters
Published by
Grand Central Publishing, 2004
ISBN 10: 0446530646
ISBN 13: 9780446530644
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Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condition: Good. Integrating lessons from history and social science in a conversational style, Newport, editor in chief of The Gallup Poll, the country's preeminent polling source, explains how polling works and why polls matter in this book for general readers and students. He advocates polls as the best mechanis. Seller Inventory # CIN0446530646G
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
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Polling Matters
Published by
Grand Central Publishing, 2004
ISBN 10: 0446530646
ISBN 13: 9780446530644
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Very Good. Integrating lessons from history and social science in a conversational style, Newport, editor in chief of The Gallup Poll, the country's preeminent polling source, explains how polling works and why polls matter in this book for general readers and students. He advocates polls as the best mechanis. Seller Inventory # CIN0446530646VG
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
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