Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
"synopsis" may belong to another edition of this title.
About the Author
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Selling the Invisible: A Field Guide to Modern Marketing
Stock Image
Selling The Invisible: A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094183725
Stock Image
Selling The Invisible: A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00093132963
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Aspen Book Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. It's been through some chapters of life! Expect visible wearâ"creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history. Seller Inventory # PKV.0446672319.A
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446672319.A
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446672319.G
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included. Seller Inventory # COLV.0446672319.G
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466SGT002KR5
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing (edition Reprint), 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. Reprint. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0446672319-7-1
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # N19O-00418
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # X08B-02261