The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide

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9780452261587: The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide

Storytelling—how to catch and hold a reader’s interest through artful narration of factual material
 
William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:
 
         How and where to get ideas
         What readers like and don’t like
         Adding energy and interest to tired topics
         Getting from first ideas to finish article
         The rules of organization
         How—and whom—to quote and paraphrase
         Wordcraft, leads, and narrative flow
         Self-editing and notes on style
 
... plus many sample feature articles.

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About the Author:

William E. Blundell was a news editor at the Wall Street Journal, where he was a reporter, page-one writer, Los Angeles Bureau chief, and national correspondent. He won the Mike Berger Award, granted by the trustees of Columbia University, for distinguished metropolitan reporting in New York; the Ray Howard Public Service Award of the Scripps-Howard Foundation, and the Distinguished Writing Award for non-deadline feature writing, granted by the American Society of Newspaper Editors.

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