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Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy - Softcover

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9780452262386: Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

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Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

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9780070511910: Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy

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ISBN 10:  0070511918 ISBN 13:  9780070511910
Publisher: McGraw-Hill, 1986
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Rapp, Stan, Collins, Tom
Published by Plume, 1989
ISBN 10: 0452262380 ISBN 13: 9780452262386
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ISBN 10: 0452262380 ISBN 13: 9780452262386
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_441929553

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Trade Paperback. Condition: Good. The new direction in advertising, promotion & marketing strategy. Seller Inventory # 001998

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Taschenbuch. Condition: Gut. 304 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 318. Seller Inventory # 225011

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