Items related to Maxi-Marketing: The New Direction in Advertising, Promotion,...

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy - Softcover

Rapp, Stan; Collins, Tom

  • 3.95 out of 5 stars
    19 ratings by Goodreads
 
9780452262386: Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Synopsis

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

"synopsis" may belong to another edition of this title.