In 1989, Dick Schaaf, co-author of Service Edge, which profiled 101 leading organizations that were making service their #1 priority. Now, in Keeping the Edge, Schaaf revisits the surviving 99 companies, including American Express, Disney, and Home Depot, to see how they have fared.
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Dick Schaaf is a writer, editor, and producer with more than thirty years' experience in business communication. He is an active speaker and seminar leader, has written or cowritten numerous books, and is a regular contributor to a variety of publications. He lives in Minneapolis.
Service quality is reexamined by Schaaf in this sequel to his 1989 coauthored The Service Edge. The financial realities of the marketplace, the proliferation of technology and the maturing of our economy all dramatically affect business. But how do these factors specifically affect the delivery and management of service? Schaaf's answer is interesting and surprising: companies delivering good service focus not on tactical issues concerning specific customer interactions but on strategic issues integrating the fundamentals of the business. For example, service quality is more about systems and how they are managed than about people and how they act. Broad outlines of successful service strategies are concisely presented here and supported with anecdotal evidence. This book is highly recommended to corporate executives and business students who want to gain insight into the basic issues of quality service in a rapidly changing environment.
Copyright 1995 Reed Business Information, Inc.
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Paperback. Condition: Good. Dick Schaaf, a leading authority on the subject and co-author of The Service Edge, goes back to the 101 companies he profiled in 1989 and takes an eye-opening look at what has happened to them. Ninety-nine of the original 101 are still in business - and all have had to learn valuable lessons in the nineties in order to keep, refine, even reinvent their edges in increasingly competitive markets. Schaaf does not soften the blows when he looks at what developed in some of America's best companies - and what those developments portend for the rest of the decade. Yet, while confronting the tough realities, he maintains an upbeat, hopeful outlook, showing how logical progression has taken us from the first service crusade of the eighties, through the quality movement, downsizing, empowerment, teams, reengineering. . . and now right back to a renewed emphasis on customer service. 358 pages. Seller Inventory # 1561554
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