Keeping the Edge: Giving Customers the Service They Demand - Softcover

Schaaf, Dick

 
9780452271913: Keeping the Edge: Giving Customers the Service They Demand

Synopsis

In 1989, Dick Schaaf, co-author of Service Edge, which profiled 101 leading organizations that were making service their #1 priority. Now, in Keeping the Edge, Schaaf revisits the surviving 99 companies, including American Express, Disney, and Home Depot, to see how they have fared.

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About the Author

Dick Schaaf is a writer, editor, and producer with more than thirty years' experience in business communication. He is an active speaker and seminar leader, has written or cowritten numerous books, and is a regular contributor to a variety of publications. He lives in Minneapolis.

From Publishers Weekly

Service quality is reexamined by Schaaf in this sequel to his 1989 coauthored The Service Edge. The financial realities of the marketplace, the proliferation of technology and the maturing of our economy all dramatically affect business. But how do these factors specifically affect the delivery and management of service? Schaaf's answer is interesting and surprising: companies delivering good service focus not on tactical issues concerning specific customer interactions but on strategic issues integrating the fundamentals of the business. For example, service quality is more about systems and how they are managed than about people and how they act. Broad outlines of successful service strategies are concisely presented here and supported with anecdotal evidence. This book is highly recommended to corporate executives and business students who want to gain insight into the basic issues of quality service in a rapidly changing environment.
Copyright 1995 Reed Business Information, Inc.

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Other Popular Editions of the Same Title

9780525937999: Keeping the Edge: Giving Customers the Service They Demand

Featured Edition

ISBN 10:  0525937994 ISBN 13:  9780525937999
Publisher: Dutton Adult, 1995
Hardcover