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Six Steps to Free Publicity and Dozens of Other Ways to Winfree Media Attention for You or Your Business - Softcover
Synopsis
Explains the importance of publicity to a business, and suggests ways to generate positive publicity through press releases and events.
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Reviews
There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas--humor and creativity. Notwithstanding the fact that her title is somewhat misleading (the "six steps" refer to the processes involved in writing and distributing a news release) and that the use of the terms free publicity and free media attention are sure to cause great consternation among practicing public relations professionals, she does spell out all the best publicity techniques. Especially useful are her chapters on tip sheets, special events, and ways to overcome writer's block. Ideal for small business owners who are interested in particular in the possibilities of media exposure, this volume belongs in all public library business collections Barbara Jacobs
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Six Steps to Free Publicity and Dozens of Other Ways to Winfree Media Attention for You or Your Business
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Six Steps to Free Publicity and Dozens of Other Ways to Winfree Media Attention for You or Your Business
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Six Steps to Free Publicity and Dozens of Other Ways to Winfree Media Attention for You or Your Business
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Six Steps to Free Publicity and Dozens of Other Ways to Winfree Media Attention for You or Your Business
Published by
Penguin Publishing Group, 1994
ISBN 10: 0452271924
ISBN 13: 9780452271920
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Six Steps to Free Publicity and Dozens of Other Ways to Winfree Media Attention for You or Your Business
Published by
Penguin Publishing Group, 1994
ISBN 10: 0452271924
ISBN 13: 9780452271920
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Six Steps To Free Publicity and Dozens Of Other Ways To Winfree MediaAttention For You Or Your Business
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Six Steps to Free Publicity and Dozens of Other Ways to Winfree Media Attention for You or Your Business
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