Presents advice on setting up an online business, providing information on registering an Internet address, selecting a service provider, purchasing Web design software, building an Internet store, and marketing products.
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Jason Kelly is the author of The Neatest Little Guide to Mutual Fund Investing, The Neatest Little Guide to Stock Market Investing, and The Neatest Little Guide to Personal Finance. He conducts seminars on money management and can be seen as a frequent guest on CNN's financial network. He lives in Los Angeles, California.
Some readers may be more inclined to pick up a book that bills itself as a "neat little guide" than one that targets "dummies," but Kelly's intentions are the same as the authors who write those other books. He aims to simplify a subject that seems intimidating and make it accessible and understandable. Kelly's "neatest" series includes such topics as the stock market, mutual funds, and personal finance. Kelly also conducts money management seminars and is a frequent guest on financial talk shows. This latest guide extols the moneymaking potential of the Internet. Kelly details how to select the right computer, Internet service provider, Web browser, and e-mail program. He explains how to find information online and use the Internet as a medium for personal networking. He also provides tips on creating a Web site and recommends becoming an online affiliate (selling other companies' products for commission). Kelly concludes with specific advice on how to market one's site as well as use it to sell advertising. David Rouse
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