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Synopsis
A study of the potential stumbling blocks that prevent women from reaching the top of the corporate ladder offers eight effective strategies to overcome such hurdles to achieve success in a male-dominated business culture. Original.
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About the Author
Molly Dickinson Shepard is the CEO of The LeaderÂ's Edge, a womenÂ's executive leadership development firm and founder and former chairman of Manchester, Inc., one of the worldÂ's largest career development firms.
Jane Stimmler is principal of The Marketing Edge, a marketing consulting and communications firm.
Reviews
In this detailed book on achieving career success, Shepard and Stimmler assert that, until each woman learns to properly self-assess and play to her strengths, not enough women will ascend the corporate ladder and, thus, no real change will occur in male-biased corporate culture. Shepard, founder of the women's executive leadership firm the Leader's Edge, and Stimmler, a corporate communications expert, have identified eight areas that they say are holding women back and explain exactly what women should be doing to succeed—from aggressively networking and self-promoting, to relearning communications skills and availing themselves of mentors. While some of their guidance comes in the form of storytelling, much of it involves checklists, word-by-word dialogues and rigorous self-assessment questions and exams. While applying all their advice may seem Herculean—at first, keeping a database of networking contacts analyzed and prioritized by usefulness while still doing one's job, finding a work/home balance and creating "you" time may feel near-impossible—any woman who works through even a sampling of these exercises is going to find something to improve her professional effectiveness.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Stop Whining and Start Winning: Eight Surefire Ways for Women to Thrive in Business
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Stop Whining and Start Winning : Eight Surefire Ways for Women to Thrive in Business
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Penguin Publishing Group, 2005
ISBN 10: 0452286921
ISBN 13: 9780452286924
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