Bennett (Playing Hardball with Soft Skills and literary agent Snell present here a series of hypothetical, critical business problems (e.g., What is your next move when your onetime protege goes off to a new job taking key personnel and top accounts?). To find solutions the authors invite comment by such executives as the presidents of Reebok and Campbell Soup, a vice-president of Sony Corp. and the publisher of Venture magazine. The panelists sometimes differ widely in their recommendations for dealing with product competition, overexpansion in mail-order retailing, the difficult balance in high-tech industries between unhurried academic research and short-term profit results, and so on. On one thing there is agreementin a bosom-buddy or family business, success and failure alike can destroy human relationships.
Copyright 1987 Reed Business Information, Inc.
The authors interviewed 45 executives who represent top decision makers in business today. The executives were presented with business problems faced by managers, and their responses were analyzed and compared. The problems cover a wide range of issues including product liability cases, human resource problems, growth and acquisitions, corporate espionage, and new product development, to name a few. The responses are valuable learning aids and effectively present different ways to approach a business problem. Of most benefit to managers and students. Grace Klinefelter, Ft. Lauderdale Coll., Fla.
Copyright 1987 Reed Business Information, Inc.
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