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Synopsis
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
"synopsis" may belong to another edition of this title.
About the Author
Rick Levine is the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems' Java Software group.
Christopher Locke blogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.
Doc Searls is Senior Editor of Linux Journal, and a fellow at Harvard's Berkman Center for Internet & Society.
David Weinberger is a fellow at Harvard's Berkman Center and author of Everything Is Miscellaneous.
Jake McKee is the principal and chief Ant Wrangler at Ant's Eye View, and he was previously global community relations specialist for the LEGO Company.
JP Rangaswami is chief information officer of British Telecom's global IT services business.
Dan Gillmor is the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.
Review
"You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril."―Fast Company
"The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual."―Wall Street Journal
"A book written early enough to not even contain the word 'blog,' but more relevant now than ever." ―Multichannel Merchant
"The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors."―The Gazette (Montreal)
"A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." ―Library Journal
"Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed.... Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible."―The Star (South Africa)
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- PublisherBasic Books
- Publication date2011
- ISBN 10 0465024092
- ISBN 13 9780465024094
- BindingPaperback
- Number of pages321
- Rating
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