Synopsis
"A fascinating account of human experience at its best." -- Mihá CsĂzentmihái, author of Flow
Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? Group Genius tears down some of the most popular myths about creativity, revealing that creativity is always collaborative -- even when you're alone. Sharing the results of his own acclaimed research on jazz groups, theater ensembles, and conversation analysis, Keith Sawyer shows us how to be more creative in collaborative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity.
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About the Author
Dr. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina at Chapel Hill. The author of fourteen books, including the most widely used college textbook on creativity research, and over eighty scientific articles, Sawyer lives in North Carolina.
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