Lila J. Truett Managerial Economics 8e P

ISBN 13: 9780470009932

Managerial Economics 8e P

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9780470009932: Managerial Economics 8e P
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Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

  • Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
  • Shows how real-world firms have addressed issues discussed in the book.
  • Emphasizes the global aspects of managerial economics and its application in the international marketplace.

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From the Back Cover:

Make smart decisions based on sound economic analysis!

Featuring a proven, problem-solving approach, Truett & Truett's new Eighth Edition shows how to use economic analysis to make effective managerial decisions in today's complex business environment. The text provides a clear, concise, and current description of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how to apply those principles in the real world.

New updated and revised, the Eighth Edition presents the latest thinking in the field including a new chapter on Games, Information, and Strategy, a new introduction featuring " 10 principles of economics for managers, " which highlight the role of managerial economics in helping managers to make sound decisions, a revised discussion of linear demand curve and marginal revenue, updated real-world examples, and additional end-of-chapter questions and problems.

Additional highlights: Numerical examples identify the steps that you must rake to solve specific types of problems, including elasticity calculations, cost mini mization, profit maximization, present value, and more. Managerial Perspectives boxes provide high-interest, current examples of how real-world firms have addressed issues and economic problems discussed in the text. Extended International Capsules present a global perspective of managerial economics as it is applied in the international marketplace. Integrating Cases challenge you to use what you've learned in making smart decisions on complex issues. End-of-chapter problems provide a wide range of exercises that will help you enhance your ability to applythe techniques presented in the chapters.

About the Author:

Lila J. Truett (Ph.D., University of Iowa) has had an unusually long tenure as Director of the Division of Economics and Finance at The University of Texas at San Antonio. Her husband, Dale B. Truett, has been honored with an Ashbel Smith Professorship, the University's highest distinction for scholarship and research. Dale Truett received his doctorate from the University of Texas at Austin and served as founding chairman of the Department of Economics at Florida International University and founding Director of the Division of Economics and Finance at the University of Texas at San Antonio. The Truett;s have a wealth of consulting experience and include among their clients a number of Fortune 500 and Fortune 100 firms.
Lila and Dale Truett have written three economics textbooks. In addition, jointly and separately, they have contributed many articles to scholarly journals, among them the American Economic Review, the Southern Economic Journal, Applied Economics, the Journal of Productivity Analysis, the Journal of Risk and Insurance, the Journal of Development Economics, and the Journal of Economic Education. In addition to managerial economics and microeconomic theory, their research interests include industrial development and international trade. These have taken them to more than 30 countries in the past 15 to 20 years and given them an especially broad perspective on business and economic problem solving.

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