The Employer Brand: Bringing the Best of Brand Management to People at Work - Hardcover

Barrow, Simon; Mosley, Richard

Hardcover

ISBN 10: 0470012730 ISBN 13: 9780470012734

Publisher: Wiley, 2005

Synopsis

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

About this title

From the Back Cover:

Your most important brand relationship is unlikely to be your choice of breakfast cereal, car or even football team, but the brand you work for: your employer brand.

 How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to succeed. They also recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience.

 Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject. Whether you are in senior line management, HR, marketing or internal communications, you will discover how managing your employer brand more effectively can improve your performance.

From the Inside Flap:

This book explains why employer branding has become such a hot topic over recent years, and provides the first comprehensive guide to developing and managing this critical business asset.

About this edition

• Publisher: Wiley
• Publication date: 2005
• ISBN 10: 0470012730
• ISBN 13: 9780470012734
• Binding: Hardcover
• Edition number: 2
• Number of pages: 240