Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time―and every time.
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Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.
Covers free and fee-based analytics tools
Don't miss another profitable opportunity ― find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
Find out what visitors do at your site
Measure metrics that matter most
Spot where your traffic comes from
Reduce shopping cart abandonment
Covers free and fee-based analytics tools
Don't miss another profitable opportunity — find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
Find out what visitors do at your site
Measure metrics that matter most
Spot where your traffic comes from
Reduce shopping cart abandonment
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Condition: Muy bueno. : Descubre cómo realizar tu primer análisis de sitio web de manera sencilla con 'Web Analytics For Dummies'. Aprende a obtener estadísticas clave y aplícalas para mejorar el tráfico y la tasa de clics de tu sitio. Este libro te guiará en la elección del enfoque analítico adecuado, la recopilación de datos esenciales y la distinción entre usuarios reales y bots. Además, encontrarás consejos para utilizar herramientas gratuitas como Google Analytics y cómo seleccionar servicios de pago. ¡Consigue un análisis detallado y preciso para el éxito de tu sitio web! EAN: 9780470098240 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Web Analytics For Dummies Autor: Pedro Sostre| Jennifer LeClaire Editorial: For Dummies Idioma: en Páginas: 384 Formato: tapa blanda. Seller Inventory # Happ-2024-06-26-9271b2c5
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