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Synopsis
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:
- What to expect from Web analytics
- Definitions of key Web analytics terms
- Help in choosing the right analytics approach
- How to collect key data and apply it to site design or marketing
- Techniques for distinguishing human users from bots
- Tips on using Google and other free analytics tools
- Advice on choosing pay and subscription services
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time―and every time.
"synopsis" may belong to another edition of this title.
About the Author
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.
From the Back Cover
Covers free and fee-based analytics tools
Don't miss another profitable opportunity ― find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
- Understand Web analytics lingo
-
Find out what visitors do at your site
-
Measure metrics that matter most
-
Spot where your traffic comes from
-
Reduce shopping cart abandonment
From the Inside Flap
Covers free and fee-based analytics tools
Don't miss another profitable opportunity — find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
- Understand Web analytics lingo
-
Find out what visitors do at your site
-
Measure metrics that matter most
-
Spot where your traffic comes from
-
Reduce shopping cart abandonment
"About this title" may belong to another edition of this title.
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Web Analytics For Dummies
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Web Analytics for Dummies
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Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470098244
ISBN 13: 9780470098240
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Web Analytics For Dummies
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Condition: Muy bueno. : Descubre cómo realizar tu primer análisis de sitio web de manera sencilla con 'Web Analytics For Dummies'. Aprende a obtener estadísticas clave y aplícalas para mejorar el tráfico y la tasa de clics de tu sitio. Este libro te guiará en la elección del enfoque analítico adecuado, la recopilación de datos esenciales y la distinción entre usuarios reales y bots. Además, encontrarás consejos para utilizar herramientas gratuitas como Google Analytics y cómo seleccionar servicios de pago. ¡Consigue un análisis detallado y preciso para el éxito de tu sitio web! EAN: 9780470098240 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Web Analytics For Dummies Autor: Pedro Sostre| Jennifer LeClaire Editorial: For Dummies Idioma: en Páginas: 384 Formato: tapa blanda. Seller Inventory # Happ-2024-06-26-9271b2c5
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