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Synopsis
Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the...
About the Author
GORDON S. LINOFF is a cofounder of Data Miners, Inc., a consultancy specializing in data mining. He is the coauthor of the bestselling Data Mining Techniques, Second Edition, and Mastering Data Mining (both from Wiley). He has more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.
From the Back Cover
Leverage the power of SQL and Excel to perform business analysis
Three key efforts are essential to effectively transform data into actionable information: retrieving data with SQL, presenting data with Excel, and understanding statistics as the foundation of data analysis. Data mining expert Gordon Linoff focuses on these topics and shows you how SQL and Excel can be used to extract business information from relational databases....
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- PublisherWiley
- Publication date2007
- ISBN 10 0470099518
- ISBN 13 9780470099513
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages645
- Rating
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Data Analysis Using SQL and Excel
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ISBN 10: 0470099518
ISBN 13: 9780470099513
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Data Analysis Using SQL and Excel
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470099518
ISBN 13: 9780470099513
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