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Find out how to improve your profits and control costs
Get a better grip on stock options and earnings per share Whether you're a small business owner, a manager with budget responsibilities, or just want to understand your 401(k) statements, this friendly guide helps you get a handle on all those columns of numbers — and shows how you can use accounting and financial reports to control business costs, minimize taxes, and maximize profits.
Discover how to: Make sense of bookkeeping basics Read a financial statement Manage budgets for a better bottom line Analyze business strengths and weaknesses Evaluate accounting methods and business structures
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John A. Tracy (Boulder, Colorado) is a Professor of Accounting for the College of Business and Administration at the University of Colorado in Boulder. He has served as a staff accountant at Ernst & Young and is the author of several books on accounting, including The Fast Forward MBA in Finance and How to Read a Financial Report: Wringing Vital Signs Out of the Numbers. Dr. Tracy received his MBA and Ph.D. degrees from the University of Wisconsin and is also a CPA in Colorado.
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