New Product Development For Dummies

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9780470117705: New Product Development For Dummies
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The global consumer product market is exploding. In 2006 alone,150,000 new products were brought to market. Now for the bad news:of those, fewer than 5% were hits, and fewer than 15% will evenexist five years from now.

Written for small business owners and entrepreneurs looking foran inside track on new product development, New ProductDevelopment for Dummies offers you a unique opportunity tolearn from two consummate insiders the secrets of successfullydeveloping, marketing and making a bundle from a new product orservice. You learn proven techniques for sizing up market potentialand divining customer needs. You get tested-in-the-trenchesstrategies for launching a new product or service. And you get afrank, in-depth appraisal of the most challenging issues facing newproduct developers today, including the need to collaborate withglobal partners, optimizing technology development for a21st century marketplace, getting start-up capital in anincreasingly competitive environment, and much more. Key topicscovered include:

  • Developing a winning NPD strategy
  • Generating bold new ideas for products and services
  • Understanding what your customers really want
  • Keeping projects on track, on budget, and on-time
  • Building effective cross-functional teams
  • Planning and executing a blockbuster launch
  • Collaborating with global partners
  • Maximizing your chances for success

No matter what size or type of business you’re in, thisbook provides you with an unbeatable competitive advantage in thebooming global marketplace for new products and services.

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From the Back Cover:

Anticipate the needs of your customers and launch your newproduct or service successfully

Know the insider secrets, get your products to market, andmake money!

Looking to improve your product development process? Thispractical, behind-the-scenes guide provides the edge you need todevelop and launch new products or services. No matter your size ortype of business, you get tips for generating winning ideas,satisfying your customers, planning a blockbuster launch, andincreasing your chances of market success.

  • Develop your NPD strategy
  • Generate ideas forproducts and services

  • Understand what your customers really want

  • Keep projects on track

  • Have effective cross-functional teams

  • Collaborate with global partners

About the Author:

Robin Karol is CEO of the Product Development and ManagementAssociation (PDMA), a professional society that creates andnurtures a global community in which people and businesses learn togrow and prosper through innovation and the introduction of newproducts. Robin is an adjunct full professor at the University ofDelaware Lerner School of Business Administration, where sheteaches courses on the Management of Creativity and Innovation.Robin worked at DuPont for 23 years in various aspects ofinnovation and new product development, achieving the role ofDirector of Innovation Processes. A certified new productdevelopment professional (NPDP), she received her PhD inBiochemistry from the State University of New York at Buffalo. Shehas numerous publications and has presented at many conferences andworkshops. The Industrial Research Institute (IRI) presented Robinwith its Maurice Holland Award for the best paper in its journalResearch-Technology Management in 2003.

Beebe Nelson is Co-Director of the InternationalAssociation for Product Development (IAPD), a consortium of leadingproduct developers who come together to improve their ability toexecute new product development. She has organized, chaired,presented at, and facilitated conferences and workshops in productdevelopment, and has contributed chapters and articles in a numberof venues. From 1998 to 2003, she was Book Review Editor of theJournal of Product Innovation Management, a publication ofthe PDMA. Beebe is a certified new product development professional(NPDP) and holds a doctorate in philosophy from the HarvardGraduate School of Education. Beebe has taught Philosophy at theUniversity of Massachusetts at Boston and most recently in theCollege of Management at UMass-Lowell. She chairs the AdvisoryCouncil of Partners in Ending Hunger, a not-for-profit organizationlocated in Maine.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5 were hits, and fewer than 15 will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategyGenerating bold new ideas for products and servicesUnderstanding what your customers really wantKeeping projects on track, on budget, and on-timeBuilding effective cross-functional teamsPlanning and executing a blockbuster launchCollaborating with global partnersMaximizing your chances for success No matter what size or type of business you re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services. Seller Inventory # AAH9780470117705

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