Items related to Marketing Research Essentials, with SPSS
Synopsis
*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms.
*Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
*Chapter-Opening Vignettes discuss prominent companies/products.
*Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth.
*Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash.
*Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research.
* SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package.
* The latest version of SPSS is included in every new copy of the text.
* Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.
"synopsis" may belong to another edition of this title.
- PublisherWiley
- Publication date2007
- ISBN 10 0470131985
- ISBN 13 9780470131985
- BindingPaperback
- Edition number6
- Number of pages544
- Rating
Buy New
Learn more about this copy
US$ 25.40
Shipping:
US$ 4.00
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Research Essentials with SPSS
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470131985
ISBN 13: 9780470131985
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 6th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP97965520
Quantity: 1 available
Stock Image
Marketing Research Essentials with SPSS
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470131985
ISBN 13: 9780470131985
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 6th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP97965520
Quantity: 1 available
Stock Image
Marketing Research Essentials with SPSS
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470131985
ISBN 13: 9780470131985
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. 6th Edition. Used book that is in almost brand-new condition. Seller Inventory # 2891327-6
Quantity: 1 available
Stock Image
Marketing Research Essentials, with SPSS
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00029305782
Quantity: 1 available
Stock Image
Marketing Research Essentials: with SPSS
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004997149
Quantity: 1 available
Stock Image
Marketing Research Essentials, with SPSS
Seller: Mr. Bookman, Franklin, PA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. TRUST OUR FEEDBACK RATING. USED GOOD .6B. Construction of the book is very good i.e. Tight spine. No loose pages. Pages are in good condition but by no means flawless. Some writing or underlining or highlighting on the pages. Light to moderate page discoloration. Front cover may have more obvious marks, creases and small tears and or some light rubbing. Normal shelf wear along the edges and sides of the book. An old price sticker or sticker residue on front or back cover. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE). Seller Inventory # 352D3X001YVV
Quantity: 1 available
Stock Image
Marketing Research Essentials, with SPSS
Seller: Books Unplugged, Amherst, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.95. Seller Inventory # bk0470131985xvz189zvxgdd
Quantity: 1 available
Stock Image
Marketing Research Essentials with SPSS
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470131985
ISBN 13: 9780470131985
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 6th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5074263-6
Quantity: 1 available
Stock Image
Marketing Research Essentials: Sixth Edition
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. 6th Edition. The books text has writing and highlighting. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Curl, creasing, scuffing, and rubbing to the books cover and corners. Has a sticker on the books covers. Size: 26 cm. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing research.; ISBN: 0470131985. ISBN/EAN: 9780470131985. Dewey Code: 658.83 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561009772. Seller Inventory # 1561009772
Quantity: 6 available
Stock Image
Marketing Research Essentials: Sixth Edition
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 6th Edition. The books text has some minor markings. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Curl, creasing, scuffing, and rubbing to the books cover and corners. Cut on the top of the books spine that has been fixed with clear tape. Has a sticker on the back cover. Size: 26 cm. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing research.; ISBN: 0470131985. ISBN/EAN: 9780470131985. Dewey Code: 658.83 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561009768. Seller Inventory # 1561009768
Quantity: 2 available