Items related to Marketing Research Essentials, with SPSS
Synopsis
*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms.
*Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
*Chapter-Opening Vignettes discuss prominent companies/products.
*Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth.
*Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash.
*Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research.
* SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package.
* The latest version of SPSS is included in every new copy of the text.
* Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.
"synopsis" may belong to another edition of this title.
- PublisherWiley
- Publication date2007
- ISBN 10 0470131985
- ISBN 13 9780470131985
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages544
- Rating
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Marketing Research Essentials with SPSS
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470131985
ISBN 13: 9780470131985
Used
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Marketing Research Essentials with SPSS
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470131985
ISBN 13: 9780470131985
Used
Softcover
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Marketing Research Essentials with SPSS
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470131985
ISBN 13: 9780470131985
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Marketing Research Essentials, with SPSS
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Marketing Research Essentials, with SPSS
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Marketing Research Essentials [With CDROM]
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Marketing Research Essentials: with SPSS
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Marketing Research Essentials with SPSS
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470131985
ISBN 13: 9780470131985
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 6th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5074263-6
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Marketing Research Essentials: Sixth Edition
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Marketing Research Essentials: Sixth Edition
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Softcover. Condition: Very Good. Sixth Edition. The text appears to be clean. Has light shelf and corner wear. Binding is in very good condition. Light creasing to covers and corners. Size: 26 cm. Multiple copies available this title. Quantity Available: 9. Shipped Weight: Under 1 kilo. Category: Education; Marketing research.; ISBN: 0470131985. ISBN/EAN: 9780470131985. Dewey Code: 658.83 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002794. Seller Inventory # 1561002794
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