Modern society has seen a proliferation of surveys and opinion polls based on the techniques of sampling. The results are often widely publicized and cited as a genuine reflection of the populations they are claimed to represent. For this reason, it is vitally important to understand the principles and methods used in survey sampling and the pitfalls that commonly occur. This book provides a concise yet comprehensive treatment of the science of sample surveys. It addresses both statistical methodology and nonstatistical considerations such as practical access to the population of interest, the social acceptability of the inquiry, and personal bias in the formulation and response to questionnaires. In addition to statisticians, the book is intended for investigators in all fields that use surveys in their work, including business, medicine, psychology, sociology, political science, and journalism. It may also serve as a text for a short course for advanced undergraduate or graduate students.
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Sample surveys play a vital role in modern society in allowing us to collect and process data about particular groups. Sample Survey: Principles and Methods aims to provide a digestible but comprehensive coverage of survey sampling to meet the needs of students, statisticians and other practitioners. This third edition has evolved to reflect the new demands for wider areas of application, and to keep up-to-date with developing methods of carrying out surveys, such as via email and the internet. New chapters introduce modern approaches to sampling methods for rare and sensitive events and for natural phenomena, with particular reference to contemporary biological, environmental and social issues. Wide-ranging topical examples on all topics are given throughout the text. Practical exercises are presented at chapter ends, and numerical answers are provided in all cases. As well as new chapters covering a wider range of fields in which sample surveys can be used, new features in this new edition include chapter summaries and an expanded bibliography and reference section.
Vic Barnett is at University of Sheffield.
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