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GIS for Business and Service Planning Edited by Paul Longley,Graham Clarke
The field of geographical information systems (GIS) is developingrapidly, finding applications in an ever-widening range ofcommercial contexts. This volume examines the practical use of GISfor business and service planning. It considers ways in which GISmay be customised to meet specific user requirements and tackle theapplied research challenges of the late 1990s. GIS for Business andService Planning:
* introduces the management, analysis and modelling of informationwithin GIS and considers some of the basic problems and pitfallsthat can occur in practice
* covers the major topics of geodemographics and how geographicalinformation can be manipulated and merged into business applicationdatabases
* discusses the relative merits of customised versus proprietarysolutions to business application databases
* examines the range of consultancy applications of GIS forbusiness using international case studies, assessing how recentapplications have benefited from research developments
* critically assesses GIS in the market place and evaluatesdifferent GIS strategies
GIS for Business and Service Planning is essential reading for GISprofessionals, marketeers, GIS students and management scientists.The other contributors: Peter Batey (University of Liverpool), MarkBirkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke(GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRIUS), David Martin (University of Southampton), Ian Masser(University of Sheffield), Stan Openshaw (University of Leeds),Nora Sherwood (GIS World) and Robin Waters (GeoInformationInternational).
The field of geographical information systems (GIS) is developingrapidly, finding applications in an ever-widening range ofcommercial contexts. This volume examines the practical use of GISfor business and service planning. It considers ways in which GISmay be customised to meet specific user requirements and tackle theapplied research challenges of the late 1990s. GIS for Business andService Planning:
* introduces the management, analysis and modelling of informationwithin GIS and considers some of the basic problems and pitfallsthat can occur in practice
* covers the major topics of geodemographics and how geographicalinformation can be manipulated and merged into business applicationdatabases
* discusses the relative merits of customised versus proprietarysolutions to business application databases
* examines the range of consultancy applications of GIS forbusiness using international case studies, assessing how recentapplications have benefited from research developments
* critically assesses GIS in the market place and evaluatesdifferent GIS strategies
GIS for Business and Service Planning is essential reading for GISprofessionals, marketeers, GIS students and management scientists.The other contributors: Peter Batey (University of Liverpool), MarkBirkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke(GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRIUS), David Martin (University of Southampton), Ian Masser(University of Sheffield), Stan Openshaw (University of Leeds),Nora Sherwood (GIS World) and Robin Waters (GeoInformationInternational).
"synopsis" may belong to another edition of this title.
From the Publisher:
Renowned contributors assess the links between technological change, analytical information and data customization which are now beginning to stimulate the wider adoption of GIS as a management and applied research tool. The first section deals with population data sources, followed by geodemographics and how it is used in customer targeting and product marketing. The next part considers how businesses can adopt GIS and the final segment contains two excellent overviews on how geography is being applied in business. A wealth of illustrations, containing new material from actual commercial and planning applications, enables readers to distinguish between abstract GIS principles and authentic usages.
About the Author:
The editors: Paul Longley is a Professor of Geographic Information Science, University College London and Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date1996
- ISBN 10 0470235101
- ISBN 13 9780470235102
- BindingPaperback
- Number of pages336
- EditorLongley Paul A., Clarke Graham
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