Items related to Search Engine Optimization For Dummies
Synopsis
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
- Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
"synopsis" may belong to another edition of this title.
From the Back Cover
Get more visibility and get more visitors
Make your site search engine–friendly, explore advertising options, and more
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy, and here's how! Find out which search engines matter most, what they look for (and what they hate), how to get indexed, and the best ways to spend ad dollars.
Discover how to:
-
Choose the right keywords
-
Build pages that offer visibility
-
Get your site into directories
-
Avoid things search engines don't like
-
Measure your results
-
Use social networking sites
About the Author
Peter Kent is an e-commerce consultant who specializes in search engine optimization. He is the author of the bestselling previous editions of Search Engine Optimization For Dummies.
"About this title" may belong to another edition of this title.
- PublisherFor Dummies
- Publication date2008
- ISBN 10 0470262702
- ISBN 13 9780470262702
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages432
- Rating
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Paperback. Condition: Very Good. Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy - that's what search engine optimization is all about. "Search Engine Optimization For Dummies" has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars.You'll discover how to: plan a search engine strategy; build pages that offer visibility; make your site rank high with the most important search engines; avoid things that search engines don't like (and tricks that might actually get your site penalized); use Google universal search, image search optimization, XML sitemaps, and more; choose the right keywords; track and measure your results; increase your exposure with shopping directories and retailers; boost your position with popular links and social networking sites; and, use pay-per-click in ways that get the most bang for your advertising buck. "Search Engine Optimization For Dummies, 3rd Edition" also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you'll never need to fear search engines again! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002323253
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