Salesforce.com For Dummies - Softcover

Tom Wong; Liz Kao

Softcover

ISBN 10: 0470318120 ISBN 13: 9780470318126

Publisher: For Dummies, 2008

Synopsis

Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies, 3rd Edition, has just what you need!

Salesforce.com is like an assistant for your sales, customer service, and marketing efforts — one that never takes a day off and never asks for a raise. Because it’s an Internet service, you sign up and log in through a browser, and it’s immediately available. Salesforce.com For Dummies, 3rd Edition shows you how to choose the right edition of Salesforce.com, and then how to use it to:

• Prospect, manage accounts, develop contacts, and calculate forecasts
• Manage your customers and your teams, and close more business
• Analyze, migrate, and maintain your data
• Track and resolve customer service issues
• Generate and pursue more sales leads and boost your revenue
• Use Salesforce with Google AdWords and manage your Internet marketing
• Integrate Salesforce.com with ERP applications for greater value
• Make sales data available to sales reps, managers, and executives
• Follow the sales process from lead to close and see how to maximize your productivity

You already know how competitive business is today, so there’s no time to lose! Salesforce.com For Dummies, 3rd Edition gets you going with this all-important CRM technology right away.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

About this title

From the Back Cover:

Manage your customers and your teams, and close more business with salesforce.com!

Salesforce.com is like an assistant for your sales, customer service, and marketing efforts — one that never takes a day off and never asks for a raise. Grab this book to learn how to make the most of it! From navigating salesforce.com to performing common tasks that relate to your accounts and contacts, this guide will get you going in no time.

• Understand your customer — track important data so that you can develop solutions that deliver value to your customers

• Improve customer service — track and resolve customer service issues

• Track your sales — follow the process from lead to close and see how to maximize your productivity

• Expand the funnel — generate and pursue more sales leads and boost your revenue

• Maximize marketing efforts — use Salesforce with Google AdWords and manage your Internet marketing

• Measure your performance — make the data available to sales reps, managers, and executives

• Strengthen partner relationships — track and associate partners' deals for better insight into your top partners

• Integrate with other applications — Salesforce can work with financial and ERP applications for greater value

Open the book and find:

• Expert advice on accessing and navigating salesforce.com

• Tips for creating, updating, and organizing your accounts

• How to track opportunities

• Options for building product catalogs and managing price books

• Secrets for improving marketing campaigns

• Solutions to better support your sales team

About the Author:

Tom Wong claims he is the number one fan of Salesforce. He keeps a picture of the Web site on his desktop and a Team Edition football in his car. He sends his wife Salesforce meeting invitations. His friends say he can’t talk about anything else.
Prior to writing the fi rst edition, Tom was vice president in charge of CRM solutions for Theikos, a leading salesforce.com partner. And before then, he held several senior management positions at Gomez, another satisfi ed salesforce.com customer. He is a certifi ed salesforce.com partner and has been involved in over thirty implementations impacting thousand of users.
Tom currently works for salesforce.com as Vice President, Dreamforce, where he gets to travel the world to bring together Salesforce customers, partners, employees, and other fans, to learn about the amazing new Saleforce features popping up to help you be successful with your business. He has an amazing and highly patient wife; a son who is a talented drummer; and a daughter aspiring to be a ballerina. They try not to discuss salesforce.com.

Liz Kao was an enthusiastic early adopter of the software-as-service (SaaS) model and has been a Salesforce user since 1999. Through the years, she has played both in-house and consultant roles at salesforce.com.
As a salesforce.com consultant and a member of salesforce.com’s Professional Services team, Liz implemented dozens of CRM solutions for companies of all sizes across a variety of industries, including a Salesforce-native purchase requisition system used by salesforce.com’s own Global Marketing division. She developed more than a third of the applications created by salesforce.com for the debut of its AppExchange directory, the fi rst online service for sharing on-demand applications.
Her insights for new administrators are shared with thousands of visitors to salesforce.com’s best practices Web site, successforce.com.
A veteran of the enterprise software industry, Liz lives in San Francisco and has worked at Oracle, NetSuite, and salesforce.com in marketing, product marketing, product management, sales, and professional services. In addition to writing about Salesforce and the AppExchange, she advises non-profi ts and SaaS startups on a variety of product needs. In her spare time, she searches for undiscovered culinary delights, and enjoys the natural surroundings of the Bay Area.

About this edition

• Publisher: For Dummies
• Publication date: 2008
• ISBN 10: 0470318120
• ISBN 13: 9780470318126
• Binding: Paperback
• Edition number: 3
• Number of pages: 408