In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students€”tomorrow's future managers€”will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
"synopsis" may belong to another edition of this title.
Designed to engage and challenge students, this comprehensive book applies modern economic principles to study a firm's strategic position. The first section focuses on a company's boundaries, economics, transactions costs, economies of scale and scope and diversification. The second part deals with industrial organization economics such as market structure and dynamic price competition and concludes with four detailed industry analyses. The third segment covers strategic positioning and dynamics. The final section offers topics associated with internal organization. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.
Follow the fundamentals of strategy.
Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer’s highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance.
This book focuses on the economic principles that form the building blocks of strategy and details the tools you’ll need to perform comprehensive analysis of a firm’s economic strategy. This Fifth Edition features new and expanded discussion of topics, such as:
New examples, drawn from real-world cases from the eighteenth century to present day, use the lens of business history to illustrate how these principles play out in the actual corporate arena.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
US$ 9.99
Within U.S.A.
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00070183775
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00065763066
Quantity: 1 available
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Condition: Acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and/or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!. Seller Inventory # 466M6D0008JP
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00073003873
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0470373601I5N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0470373601I3N00
Quantity: 1 available
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0470373601I4N00
Quantity: 1 available
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0470373601I4N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0470373601I4N00
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.6. Seller Inventory # G0470373601I4N00
Quantity: 1 available