Search Engine Optimization All-in-One For Dummies - Softcover

Clay, Bruce; Esparza, Susan

Softcover

ISBN 10: 0470379731 ISBN 13: 9780470379738

Publisher: For Dummies, 2009

Synopsis

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!

Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

• Book I explores how search engines work and which ones offer the best exposure
• Learn to develop a keyword strategy and be competitive with Books II and III
• Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
• Tips in Book VI show how to line up relevant links for a better search showing
• Book VII shows how to get more from your server and content management system
• Discover how to measure your site’s success in Book VIII
• Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
• Use SEO and Book X tips to build your brand

With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

About this title

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!

• What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure

• Words are key — learn to develop a keyword strategy and be competitive in Books II and III

• Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience

• Link up — the tips in Book VI show how to line up relevant links for a better search showing

• What's under the hood — Book VII shows how to get more from your server and content management system

• Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII

• Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America

• Search and find — use SEO and Book X tips to build your brand

Open the book and find:

• What drives search results

• How to match meta tags and keywords to page content

• Secrets for selecting keywords and phrases

• What you should know about HTML, JavaScript, and CSS

• The basics of SEO-friendly design

• How to manage the mechanics of content

• Why your server is important

• Your Google AdWords gift card worth $25!

About the Author

Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.

Edition details

• Publisher: For Dummies
• Publication date: 2009
• ISBN 10: 0470379731
• ISBN 13: 9780470379738
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 768