Understanding Color: An Introduction for Designers - Softcover

Holtzschue, Linda

Softcover

ISBN 10: 0470381353 ISBN 13: 9780470381359

Publisher: John Wiley & Sons Inc, 2011

Synopsis

Make Sound Color Choices

Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.

Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:

• Expanded and revised content in nearly 35% of the book.
• Coverage of a broad range of design disciplines.
• Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.
• Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.
• Innovative coverage of color marketing issues.
• Helpful tips for using color in the working environment.
• An online workbook with valuable exercises that reinforce color concepts.

Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

About this title

From the Back Cover

From theory to practice

enhance your skills for working with color

Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. Through authoritative, easy-to-follow instruction, you'll learn how to use color more comfortably, creatively, and effectively than ever before.

Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This Fourth Edition is full of powerful new features that reflect the latest issues in color and design, including:

• Nearly 35 percent of content expanded and revised
• Coverage of a broad range of design disciplines
• Ideas from the major color theorists that reinforce one another, rather than an approach emphasizing what is correct or incorrect
• Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another
• Innovative coverage of color marketing issues
• Helpful tips for using color in the working environment
• An online workbook contains valuable exercises to reinforce color concepts

Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

About the Author

Linda Holtzschue is Principal of Linda Holtzschue and Associates, an interior design firm based in New York City. She has taught color theory and related courses at Parsons School of Design, where she also served as an assistant dean; the Fashion Institute of Technology; and the School of Visual Arts. Her work has appeared in the New York Times Magazine and Better Homes and Gardens.

Edition details

• Publisher: John Wiley & Sons Inc
• Publication date: 2011
• ISBN 10: 0470381353
• ISBN 13: 9780470381359
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 258