Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques

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9780470398364: Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques
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The all-inclusive guide—from theory to practice—forprint and Web design

Any well-conceived print or Web design features the dynamicinterplay between visual artistry and technical skill. It becomesimportant, therefore, for the designer to cultivate an aestheticeye as well as develop a high degree of computer savvy.

By combining basic theory with hands-on technique, DigitalDesign for Print and Web takes the unique approach of unitingtwo subjects traditionally approached separately into one completevolume. As a result, you will gain a clearer understanding of theentire creative process, from project management to working withgraphics to designing for print and, ultimately, the Web. In thisbook, you'll find:

  • Full-color text and illustrated, step-by-step instructionsupported by more than 75 video tutorials

  • Coverage of professional software including the Adobe CreativeSuite

  • A wide variety of inspirational images from well-knowndesigners

  • Online full-length project assignments from entry level toadvanced

An ideal resource for design students or practitioners,Digital Design for Print and Web will show you to how tocreate more effectively and guide you on the path toward digitaldesign mastery.

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About the Author:

JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Condition: New. Language: English. Brand new Book. Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web. With hands-on learning materials, end-of-the-chapter exercises, online full-length project assignments for both beginners and advanced students, this single source textbook offers students and professors a complete guide to theory, design, and techniques for print and web design. Seller Inventory # AAH9780470398364

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Condition: New. Language: English. Brand new Book. Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web. With hands-on learning materials, end-of-the-chapter exercises, online full-length project assignments for both beginners and advanced students, this single source textbook offers students and professors a complete guide to theory, design, and techniques for print and web design. Seller Inventory # AAH9780470398364

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