How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times - Hardcover

Fox, Jeffrey J.

3.8

70 ratings by Goodreads

9780470408544: How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times

Hardcover

ISBN 10: 0470408545 ISBN 13: 9780470408544

Publisher: Jossey-Bass, 2010

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From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it

Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.

Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.

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About the Author:

Jeffrey J. Fox is the founder and president of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation, enhancement, and selling skills training. In addition, Fox is a popular speaker and the acclaimed author of a series of hard-hitting international business best-sellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers among others.

Review:

Fox (How to Become a Rainmaker) explores the best practices of fierce competitors and how they gain market share, seize opportunity, and win when the stakes are the highest. With multiple bulleted lists of key action items, he swiftly covers a wide array of timely topics, including why bad times are actually good times, the benefits of piling up cash in tough times, and being cautious while showing fearlessness. He also encourages executives to play relevant “what if” games, always have a plan, stay off magazine covers, and be obsessive about execution. Of particular value are the sections on employee relations, which offer counterintuitive actions that reap big rewards on reserved executive parking spots, unionization, nurturing those hired and acquired, pruning dead wood, and cutting out all bureaucracy. This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level. (Mar.) (Publishers Weekly, January 25, 2010)

"The new book is comprised of 60 Chapters. You could read it in a sitting, or more likely, a flight from New York to Chicago. And as with every Jeff Fox book and every Jeff Fox page, you might wish it was printed on only one side of each page, so you could take the entire book apart and paste the pages all over your office and even your bathroom. This is stuff you want to remember and use and share with your colleagues every day, because there is no way you can follow Fox's advice and not succeed in business and in life."
—Huffington Post, March 12, 2010-03-24

"This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level."
—Publishers Weekly, January 1, 2010

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