Web Marketing All-in-One Desk Reference For Dummies - Softcover

Arnold; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth; Becker, Michael

Softcover

ISBN 10: 0470413980 ISBN 13: 9780470413982

Publisher: For Dummies, 2009

Synopsis

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

About this title

About the Author

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.

• Show 'em you're there — Book I shows you step by step how to maximize Internet potential for your business

• Rank high — attract customers by rising to the top of searches; the secrets are in Book II

• How're you doing? — Book III helps you find out by tracking how your ads, pages, and products perform

• It pays to advertise — and Book IV demystifies managing pay-per-click ads, keywords, and budget

• Keep in touch — Book V helps you develop marketing e-mails that customers want to read

• Let's blog — the tips in Book VI teach you to create a blog that helps you connect with clients

• Socialize — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter

• Go mobile — leverage mobile technology with the tips in Book VIII

Open the book and find:

• Secrets to building Web sites that deliver your message

• How to get your site found by search engines

• Ways to improve your marketing with Web analytics

• Top ways to generate site traffic

• How to write ads that get clicks

• Tips on winning an audience for your blog

• How to deliver valuable mobile content

Inside — your Google AdWords gift card worth $25

Edition details

• Publisher: For Dummies
• Publication date: 2009
• Language: English
• ISBN 10: 0470413980
• ISBN 13: 9780470413982
• Binding: Paperback
• Edition number: 1
• Number of pages: 936