A fully updated edition of the preeminent book on risk communication
For more than a decade, Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks has been a trusted compendium of strategies and guidance for effectively conveying risk information. Managers, scientists, engineers, students, communication specialists, healthcare professionals, agency representatives, and consultants in more than twenty countries have benefited from its contemporary, practical advice on what to do and what to avoid for successful risk communication.
Now in its Fourth Edition, the handbook has been updated with expanded coverage of laws, approaches, messages, and technology-based applications such as social media, as well as all-new information on international risk communication.
The handbook guides readers on:
Combining in-depth scientific underpinnings and the greatest breadth of information available, this book makes the topic of risk communication accessible to those who need it most. It is intended as an introduction to the field as well as a refresher and reference book for those communicating environmental, safety, and health risks in government, industry, and academia.
"synopsis" may belong to another edition of this title.
Since we wrote the second edition of this book in 1998, a host of seemingly novel -- or at least alarmingly accelerating -- risks emerged around the world. Risk communication often has dealt with ongoing, somewhat predictable topics including environmental pollutants, industrial safety, and public health issues. Even disasters have a strong tradition of crisis planning.
But the fatal consequences and rapid spread of newer health, safety, and environmental risks threatened us in more personal and serious ways. The September 11, 2001, terror attacks in the United States were followed by a series of anthrax exposures, severe acute respiratory syndrome (SARS), West Nile virus, mad cow disease outbreaks... and even the U.S. government's unprecedented classification of obesity as a disease.
At the same time, the theories, regulations, and tools used by risk communicators were becoming increasingly sophisticated. These advances in risk communication, combined with the newer risks, compelled us to write this third edition.
We've included a new chapter on preparing for and responding to bioterrorism and other emergencies. At the request of readers, we added new sections on message development and alternative dispute resolution. We also updated and expanded the sections on laws and regulations, theoretical models, technology tools, and visual portrayal of risks. With 100 more pages of guidelines, examples, and checklists, the third edition should provide its readers, including communication practitioners, industry and public sector representatives, healthcare workers, students, teachers, and consultants, with a valuable and comprehensive guide.From the Back Cover:
When health, safety, or environmental risks take center stage, communicating risk information can be a daunting challenge. Communication must be targeted, understandable, and effective while combating apathy and avoiding provoking hostility and mistrust. For ten years, Risk Communication, a handbook of strategies and guidance for conveying risk information effectively, has proven a valuable resource. In this third edition, readers get the latest updates on pertinent topics-including current laws, approaches, technology-assisted communication, stakeholder participation methods, dealing with the news media, and using images to convey risk information. New sections explain how to develop risk communication messages and how to prepare for emergencies like bioterrorism and disease outbreaks.
Managers, health care professionals, scientists, engineers, students, communication specialists, agency representatives, and consultants will benefit from contemporary, practical advice on what to do and what to avoid for successful risk communication.
"About this title" may belong to another edition of this title.
Book Description Wiley-IEEE Press, 2009. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110470416890
Book Description Wiley-IEEE Press, 2009. Paperback. Book Condition: New. Brand New!. Bookseller Inventory # VIB0470416890
Book Description Wiley-IEEE Press. PAPERBACK. Book Condition: New. 0470416890 New Condition. Bookseller Inventory # NEW7.0177848
Book Description Wiley-IEEE Press, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # M0470416890
Book Description IEEE, 2009. Paperback. Book Condition: Brand New. 4th edition. 362 pages. 10.00x6.75x1.00 inches. In Stock. Bookseller Inventory # 0470416890