Starting an Online Business All-in-One Desk Reference For Dummies - Softcover

Belew, Shannon; Elad, Joel

Softcover

ISBN 10: 0470431962 ISBN 13: 9780470431962

Publisher: For Dummies, 2009

Synopsis

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

• Build a business plan that translates your ideas into a profitable enterprise
• Choose software to help you manage taxes, balance sheets, and other accounting chores
• Create a Web site that helps your business make money
• Fill orders, pack and ship merchandise, and manage stock
• Set up, budget for, and implement a plan to protect vital computer equipment
• Use PR and advertising tools that best promote your business online, including Google AdWords
• Choose what sells best in Second Life and earn real money from your virtual store
• Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

About this title

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

Get your share of the online business with the information in this complete, fully updated reference. Learn to create a business plan, build a customer-friendly site, set up shop on Second LifeŽ, keep your books, and promote your business — the free $25 Google AdWords gift card inside will help with that!

• Plan for success — build a business plan that translates your ideas into a profitable enterprise

• Account for taxes — choose software to help you manage taxes, balance sheets, and all that accounting stuff

• Site efficiency — create a Web site that helps your business make money

• All in order — find out how to fill orders, pack and ship merchandise, and manage stock

• Safety first — create, budget for, and implement a plan to protect vital computer equipment

• Spread the word — explore the PR and advertising tools that best promote your business online

• Virtually real — discover what sells best in Second Life and how to earn real money from your virtual store

• Maximize exposure — use m-commerce, Yahoo! Small Business, and other options

Open the book and find:

• Successful mobile marketing techniques

• How to sell through niche communities

• Tips for designing your Web store

• How to get the most benefit from product reviews

• Ten valuable functions of Yahoo! Merchant Solutions

• Special marketing tools for nonprofit organizations

• How to turn Linden dollars into U.S. currency

? Your free $25 Google AdWords gift card

About the Author

Shannon Belew is co-owner of several online businesses including Bizoffice.com, a nationally recognized, award-winning global provider of resources for small and home businesses. Joel Elad is the author of Web Stores Do-It-Yourself For Dummies. He started his first online business in 1993.

About this edition

• Publisher: For Dummies
• Publication date: 2009
• ISBN 10: 0470431962
• ISBN 13: 9780470431962
• Binding: Paperback
• Edition number: 2
• Number of pages: 840