Business Plans Kit For Dummies - Softcover

Peterson, Steven D.; Jaret, Peter E.; Schenck, Barbara Findlay

Softcover

ISBN 10: 0470438541 ISBN 13: 9780470438541

Publisher: For Dummies, 2010

Synopsis

Discover the ins and outs of constructing a great business plan

When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.

Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements.

• Refreshed examples and data sources for planning
• Updated “ten top plans” section
• CD includes new forms, worksheets, and resources

If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

About this title

From the Back Cover:

Discover the ins and outs of constructing a great business plan

When you're establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you're a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!

• Build from the ground up — learn how to establish your company'smission, vision, values, and goals

• Get down to the nitty-gritty — develop every step of your business plan's components, from analyzing your company's capabilities to developing a marketing strategy

• Make it personal — understand how to handle the special planning issues if you're self-employed, facing turnaround issues, starting a nonprofit, or working online

• Dot your i's and cross your t's — follow practical guidance for putting together an organized, reader-friendly written plan

Open the book and find:

• The importance of writing a business plan

• Business plan components from beginning to end

• Advice on how to revitalize your business

• Ways to address challenges in a changing market

• How to describe and define your business

• Marketing strategies that work

• Clear explanations of business finances

• Planning for new and established businesses

Learn to:

• Write a business plan that works

• Establish, expand, or re-energize a business

• Get start-up money in any economy

• Keep up with marketplace changes and advancements

Bonus CD Includes

• All the business plan forms referred to in the book in both Microsoft Word and PDF formats

• Please see the CD appendix for details and complete system requirements.

About the Author:

Steven D. Peterson, PhD, is the founder and managing partner of Strategic Play, a training company specializing in team-based simulations that focus on strategy, planning, and business acumen.

Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, AARP Bulletin, and numerous publications.

Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies business books.

About this edition

• Publisher: For Dummies
• Publication date: 2010
• ISBN 10: 0470438541
• ISBN 13: 9780470438541
• Binding: Paperback
• Edition number: 3
• Number of pages: 384